Creating an undulating landscape seen through a large glazed core cut on the building’s facade, Heatherwick beckons customers from street level up a waterfall of rubber and steel ribbons. The gorgeous incline up to Longchamp’s Soho Flagship Store is a striking work of art, and marks a radical departure from the brand’s traditional image, and has solidified itself as a landmark in creative design solutions.
[Via Hongkiat]
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