The project was completed by Checkland Kindleysides, their goal being to design the global headquarters within the values and principles of the Virgin brand. In particular they wanted the lobby area to create a lasting impression of the company, with this goal in mind they took advantage of the height of the room to create an expansive canvas on which to express the Virgin Atlantic brand and personality. The outcome is really cool, especially the stark contrast between the white and vibrant red.
Our hand drawn illustrations depict some quirky, humorous representations of the brand icons and provide a flavour of some of the airline’s destinations, as well including some very British images, reminding us of the company’s origins and heritage. Virgin Atlantic’s brand red and white is dominant in the scheme, with accent colours creating a lively yet laid back ambience.