This is the office space of TeleTech, previously the former Unilever Amora Dijon mustard laboratory. The lab closed in 2009, Teletech being a French service provider with call centres all over the world. The space will experiment with a mixture of call centre, education centre, leisure space and incubator to create and maintain jobs in France. We love the exterior of the building which is essentially one huge QR code! The team behind this project is MVRDV.
A fine balance between intervention and intelligent re-use of the existing is the essence of the project. MVRDV sees this transformation as an exemplary project for contemporary European architecture in times of the current crisis. How to reuse a building which is structurally in good shape but not suitable for a traditional transformation and use?