Simon Nixon of MoneySupermarket and Simonseeks

Simon Nixon worked as a mortgage adviser before he started price comparison website Moneysupermarket.com in 1999. The company made headlines when it floated on the stock market for a reported £1bn in July 2007, prompting the Telegraph to name him the richest young entrepreneur in Britain. Although Nixon continues to play an active part in running the company, he has recently launched a new venture, SimonSeeks.com, a travel community website.
Nixon outlines what was required on launching his new business- from PR to portal partnerships to search engine optimisation. He also talks of the marketing strategy used by Moneysupermarket.com, last years TV advertising costs for the company came to somewhere between £18 to £19 million, and why printing advertising isn’t an affordable option. Nixon relates to his experience with Google and the importance of avoiding the “black hat” tactic.  The fact that the fate of Moneysupermarket.com is tied to the banks due to the nature of its work makes this company an interesting case study.

[Article via Smarta]