This phone was designed by the Dutch creative agency John Doe in Amsterdam. It is therefore aptly named John’s Phone, and it is touted as the world’s simplest phone. There are no frills, the only feature available is calling, no text, no camera and no choice of ringtones! The idea behind it is that the use of the phone would be simple and intuitive, requiring no explanation whatsoever.
The phone is available in 5 different colours, and it comes unlocked thereby allowing any sim-card to be accepted. The phone is priced at €79.99, and has a standby battery life of over 3 weeks.
The phone seems to be targeted at senior citizens, children and people who just can’t handle the technology overload and complexity of many phones today. I for one would never be able to use such a phone, what with my iPhone 4 permanently glued to my palm. Although, I’m interested to know whether other people would actually find such a phone useful, would you?