New Apple Store – Covent Garden

Apple has recently opened a new store in the historic area of London’s Covent Garden. The store has a prime spot in the market, and Apple is hoping that the store will be as profitable as the Regent Street branch – allegedly the most profitable store in London. According to Ron Johnson, Senior VIP of Retails Operations, Apple “are hopeful that the store in Covent Garden will have the same impact to the area as the Regent Street store has had.”



This is Apple’s 300th store and there are more to come, with the company putting finishing touches to a store in Spain which will be opening in Fall. The Covent Garden branch coincides with the simultaneous opening of stores in Paris, Chicago and Shanghai.