Mother is an Ad agency based in London. They recently had a new office space designed by Clive Wilkinson Architects. The space is located in Shoreditch and is 42,000 square feet in size. The space makes use of two differing styles, on the one hand concrete is used liberally, adding to the industrial feel of the space. On the other hand, bright and vibrant colours are used to illustrate the creativity and buzz that is no doubt part of daily life for a creative advertising agency.
The inspiration for the concrete table was the iconic 1920’s Giacomo Matte-Trucco roof top race track for Fiat Lingotto in Turin, making a monumental statement about the most ephemeral of arts: advertising. The project won several design awards, including a national AIA Honor Award.