Acrylicize are a specialist studio that creates Art and interior features for commercial and residential spaces. They created a customised mixed media wall that is dedicated to the multi-faceted and every changing history of Heinz. The wall was unveiled at their new European Innovation Centre in the Netherlands.
Wall 57′, designed and built by London art collective Acrylicize, stands 3m tall and 20m wide in the Centre’s atrium. Serving as a visual showcase and exploration of the brand, both past and present, the wall demonstrates an inspired layout and design that focuses on the concept of innovation. Divided into five areas, the wall reflects the brand’s key pillars of innovation: packaging, production and distribution, marketing, the iconic products and recipes and the brand philosophy.