BMG is the fourth-largest music publisher in the world, based on revenue. The company was first announced in late 2008 shortly following Bertelsmann’s sale of its music interests to Sony Music Entertainment, and first opened offices in January 2009. The offices are located in a building which was once a 1920s department store; it now welcomes people with its original Victorian façade, but on the inside it is very different – effortless cool, where music is king.
The offices were designed to encourage creativity, getting them to personalise their own offices with music memorabilia. The space is the epitome of collaboration, where people can socialise, meet and work. And the where love of music exudes from every direction.
BMG Chrysalis needed revolutionising. They needed a London home that shouted “music-industry”. The space needed to be both raw and edgy but also modern and professional. They needed a place to bring together the personalities of the recently merged BMG and Chrysalis, and make everyone, from staff to artists, relaxed and ready to create.