Will King of King of Shaves

Will King founded male grooming brand King of Shaves in 1993. Since then, the brand’s holding company, KMI, has acquired personal grooming brands including Ted Baker and Fish, and is expected to have a turnover topping £200m by 2012. The disruptive shaving brand founder talks about the challenges of undercutting Gillette and convincing Harrods to be his first stockist.