‘Startupland’ – the new, insightful book following the story of our partner Zendesk

Startup stories are inspiring! How does an idea transform and flourish to a billion dollar business with headquarters in San Francisco? ‘Startupland’, the new, insightful book by Mikkel Svane, Co-founder Zendesk, unveils exactly that. Following the story of three Danes with an idea and in their own words – “boring” startup, this must –read, pours honesty and humour from every page, following the birth and growth of Zendesk, currently valued at billions of dollars.

In an interview for BA Business Life magazine, Svane talks about the initial dysfunctional processes of work with co-founders Alexander Aghassipour and Morten Primdahl.

We were bootstrapping it and living in a lot of uncertainty. It wasn’t like a lot of these well-planned startups in Silicon Valley. For us it was really all or nothing. But it was a very pure and innocent and beautiful period of our lives in many ways. I have quite a romantic memory of that time.  Mikkel Svane for Business Life.

Filled with advises, experiences and personal lessons learned along the way, the book is an important read for any budding entrepreneur. One of Svane’s most important remarks towards any emerging startup is to carefully choose the place where they embark on this new stage in life. Building a company in a place that supports and inspires you as well as embraces startups is one of the most important decisions in the initial stage of growth. Being humble and relatable as well as caring about your customers and employees is also on his top three lessons learned throughout his exciting journey growing Zendesk to an established worldwide brand.

Relocated in San Francisco, Svane feels like living the dream, enjoying all the perks that California has to offer – professionally and personally.
An insightful read, ‘Startupland’ unlocks the secret of success, hungered by every entrepreneur with an idea and strive to make it big.
‘Startupland’ is published by Wiley.