Start-up Feel Good Drinks

Feel Good Drinks was created in 2001 by Dave Wallwork and his fellow co-founders Steve Cooper and Christ Wright. The team was formed when they met at Coca-Cola, for whom they were developing new products at the time. During their time there they identified a gap in the market for healthy juice drinks which provided good value for the consumer. Since starting up the company has expanded quickly and is by all accounts a resounding success, with drinks being sold in more than 6,500 outlets nationwide.
This video covers Dave Wallwork’s experiences of taking on a business idea and developing it into a profitable company.  According to Smarta this video is “particularly relevant for those start ups entering the market with a small budget.”