JetBlue Story Booth
US airline carrier JetBlue has created the “Story Booth” in order to collect content for a forthcoming web and tv campaign. The New York based Mesh Architecture was tasked with the creation of the physical booth, and Local Projects created the interactive experience inside the booth. In order to attract visitors to the exhibit during its 10-city tour, the exterior had to be dynamic and eye catching. Color Kinetics’ LED lighting technology was therefore used on the exterior of the booth. Once inside there was a recording system running off of two Macs and a high-definition Sony video camera.
The way it works is simple—walk in, tell your story and leave. The Story Booth started its 10 city tour in Rockefeller Center in NYC. From there it went to Orlando, Santa Monica, Oakland, Burlington, DC, Ft. Lauderdale, San Jose, Boston and Rochester
