ASOS HQ – London

ASOS is one of the UK’s largest online-only fashion retailers, and this is their new London office which spans 100,000 square foot. The space was designed by MoreySmith, in a way that injects the workspace with personality and brand identity but also providing staff with an open and collaborative environment. Pattern, texture and colour play a central role in the design of this space, cleverly reflecting the energy of the brand and communicating the vibrancy of the ASOS company ethos.

MoreySmith has created a space that will act as a window to the ASOS brand, taking inspiration from ASOS’s company values, and commitment to maintain the high calibre of recruits that it employs.