Branded Employer Videos: A Practical Playbook for Attracting Top Talent
In London’s hyper-competitive market, top candidates often juggle multiple offers. Salary opens the door, but values, culture, and trust win decisions. Corporate video services in London like MHF Creative help convert your EVP into clear, credible films that let high-calibre people picture themselves on your team and choose you faster.
Make the First Impression Count
Withe LinkedIn data showing that roughly three-quarters of candidates evaluate an employer’s brand before applying, your careers touchpoints are conversion moments, not just “about us” pages. A concise brand film can communicate mission, ways of working, and team energy in under two minutes—enough to turn passive interest into active applications.
Why Video Persuades
Video blends narrative, visuals, voice, and music to convey both proof and personality. It accelerates understanding, reduces ambiguity, and de-risks a career decision by letting candidates feel the environment they’re joining.
Culture, Purpose, and Proof
Benefits and perks matter, but candidates prioritise belonging and impact. Use video to show real teams solving real problems, not scripts and stock footage. PwC claims eighty-six per cent of employees say they want to work for companies that align with their values. Translate values into visible behaviours—customer outcomes, sustainability initiatives, inclusion in practice—so viewers see substance, not slogans.
Differentiate in a Crowded, Hybrid Market
With most professionals working hybrid at least part-week, the digital experience is often the first “office tour.” A credible employer video cuts through templated ads and signals pride, momentum, and stability—shortening time-to-apply and improving applicant quality.
How to Build a High-Impact Employer Video
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Define the outcome: What should viewers think, feel, and do after watching?
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Lead with reality: Feature real employees, real meetings, real customers.
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Structure for clarity: Problem → Purpose → People → Progress → Invitation.
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Design for channels: 90–120 seconds for web; 6–30 second cuts for social and job boards.
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Keep it on-brand: Visuals, tone, and music must match your identity and market.
Mistakes That Repel Talent
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Corporate gloss without proof: Buzzwords erode trust.
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Over-promising: Reality checks happen during interviews and onboarding.
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Stock imagery over substance: Feels generic and forgettable.
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No call to action: Tell viewers exactly where to apply and what happens next.
Turn Content into a Recruiting System
Deploy the video across your careers site, job posts, recruiter outreach, social, onboarding emails, and events. Track:
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Careers-page engagement and apply-rate lift
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Application quality and source-of-hire
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Time-to-hire and cost-per-hire deltas after launch
Use feedback from candidates and new hires to refine scripts and cuts; refresh quarterly with new stories.
Pick the Right Formats
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Brand film: Mission, vision, and why now.
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Culture shorts: Day-in-the-life, team rituals, customer wins.
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Employee stories: Growth paths, mobility, impact.
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Event highlights: Ship dates, offsites, volunteer days.
Why Invest Now
Hiring shapes culture, velocity, and reputation. A strong employer video clarifies who you are, what you stand for, and why joining you is a smart career move—turning your brand from “another employer” into the obvious choice.
Photo credits: eOffice
