Welcome To The Fold and Their Creative New Office

A refurbished 1980s office block in Clerkenwell, London is home to the creative and brand new office facilities of advertising agency Ford 7. The space is entirely reconfigured with a sinked in seating area into a pale wooden floor, which acts as a focal point of the split level office architecture.
The space features homely furnishings, adding comfort and softness to the interior, and the artistic neon wall messages display the company’s signature cheeky quotes.

Quoted by Dezeen Magazine, Paul Crofts Studio, the interior design agency behind the project, shared about the key features of the design:

The key drivers were that we would make the place feel inviting, keeping in tune with their strap-line ‘welcome to the fold’, which was was translated as welcome to my home. Crofts told Dezeen

Above the sinked in sitting area one can be surprised to see suspended sculptures from the ceiling, which add an alternative and quite creative flair to the space. These human scale figures, holding onto umbrellas are the work of Czech artist Mitchal Trpak, who was commissioned by Fold 7 to add to their new office space an art statement that communicates the brand’s work practice of creative thinking.



Picture reference: Dezeen Magazine