Azagury-Partridge, a completely self-taught Jeweler who launched her own jewellery line in the 90s, has recently opened a London flagship store.
She is known for her creative and innovative jewelery designs, having been quoted as saying:
“The advantages of being self-taught are that I have no preconceptions or received opinions about the rules of jewellery. Being an outsider is my raison d’être.”
The new London flagship matches her creative sentiments, and is located in the suitably exclusive Bond Street area of central London. Fantastic features include a 600,000 Swarovski crystal adorned ceiling and plush red velvet. The whole store also has a “private members” feel, including areas with discreet enclaves and hidden doors. The store is clearly eccentric and exuberant, oozing that “rock-star” quality for which the label is known!
[Picture via The Cool Hunter]